Our Process Hygiene

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Every organization wants to share its ideas and commentary on trends, and its war stories, to its target audiences. We are trained to extract those from founders, management, employees and business partners -- and give wings to those stories.

Our rigorous pre-press process is draw mainly from Time-Life newsroom practices. This process ensures adherence to briefs;  clarity and style consistency; accuracy with fact checks and tech audits; and an audience test where all team members wield red pens.

Our deep experience with the standard bearers of thought leadership content such as SAP and Accenture ensures we avoid the usual pain points in creating such content. Multiple sets of eyes vet our content as it carries forward the debate ball.