Our Process Hygiene

Not every company has thought leaders, but every company surely has its unique stories to share. We are trained to extract those stories from founders, management, employees and business partners --and give wings to those stories.

Our rigorous 4-step process is imbibed from Time-Life newsrooms: A first edit to ensure adherence to briefs; a second edit for clarity, style and grammar; a third edit for fact-checks and tech checks; and finally, an "On the Wall" edit where all on our team are invited to wield their red pens.

With our experience, we avoid the usual pain points in creating thought leadership content. We insist on clear and detailed briefs, and do robustness tests to ensure the final product is credible and takes the debate to the next level.